Massey Ferguson Celebrates 175 Years With Updated Logo, New Brand Identity

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Massey Ferguson recently announced it has updated its logo and launched a new brand identity. (Image courtesy of Massey Ferguson.)

AGCO brand Massey Ferguson will mark 175 years of building farm machines in 2022, and as part of the celebration, it has launched an updated logo and a new “Born to Farm” brand identity. The new logo, which will be progressively implemented globally, has already begun to appear in the brand’s digital channels and marketing materials. The company says the new tagline is meant to reflect the brand’s farmer-first approach, and says farmers around the world will be able to experience the new brand identity at the end of the first quarter of 2022.

Connecting To Customers

According to Francesco Murro, Massey Ferguson’s vice president of global marketing, sales enablement and partnerships, the new logo has been in the works since the company unveiled the MF NEXT Concept at Agritechnica 2019.

“As we celebrate the 175th Anniversary of Daniel Massey’s first farm equipment workshop in 2022, we felt it was the perfect time to refresh the logo while introducing a new meaningful tagline,” notes Murro. “The triple triangle shape is a strong icon that has embodied Massey Ferguson since 1958. Our new logo is a mix between our strong heritage and fresh brand values. The three triangles overlap to represent the mutually beneficial relationship and trust between farmers, dealers, and the brand.”

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Massey Ferguson will celebrate its 175th anniversary in 2022. (Image courtesy of Massey Ferguson.)

“Working as one Massey Ferguson Global Team, we aim to make farming operations easier, more profitable, and more sustainable across the globe,” says Massey Ferguson Director of Global Marketing Alfredo Jobke. “We want to use this new logo to invite farmers, more than ever, to become part of the Born to Farm Massey Ferguson family. We also took this opportunity to transition to a modern, sleek, and flat design while giving the logo life through the interaction of three triangles interlocking one into the other. Drawing it with one single, solid, and straightforward gesture creates the appearance of movement. The flat design is very reflective of our current digital world, allowing us to manipulate the logo to bring it to life for our websites, applications on smartphones and smartwatches, or even the screens inside the machines themselves.”

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Source: Massey Ferguson